About the Pop Up Shop

For the 3rd year in a row, we are partnering with SA Fashion Week at the Pop-Up Shop. A concept that was launched in 2010, the SAFW Designer Pop Up Shop is the only one of its kind in the country, as it’s set in a retail environment. Set in large, high-traffic retail nodes, this platform provides an opportunity for South African designers to test new markets, identify, connect and interact with their target market, the media, and above all generate sales.

We are excited to be back at the Mall of Africa in just a few weeks.

The best thing about this year is that the dates coincide with Black Friday!

Who is it for

We’re looking for South African brands that are ready to test new markets, identify, connect, and interact with their target market, and above all generate sales. All brands must be South African!
  • Accessories
  • Activewear
  • Beauty Brands
  • Fashion Designers
  • Footwear Brands
  • Jewellery Designer
  • Homeware

Key Benefits

Done for You: You don’t have to man your stand. We organise it for you. More detail to be discussed in the reply.

Sales: The bricks and mortar retail space, in particular, large shopping centres, remains the principal market channel in South Africa where an estimated 95% of all purchases are still done offline. SA Fashion Week allows us to bring our designer partners to access this captive market cost-effectively.

Awareness Building: Designers can benefit from the platform’s high visibility to consumers and the media to build awareness for their own brands.

Affordability: The Pop-Up Shop offers retail space at a discount of eighty percent on the rental rates typically charged by the participating shopping centres.

Market Research: The Pop-Up Shop provides direct access to the market which allows designers, to gain valuable consumer insights cost-effectively with which to improve their offering.

BONUS: We’ll like to load your collection to our platform.

If this sounds like the right thing for your business right now, or learn more about the opportunity, fill in your detail to apply.

We’ll be in touch with you within 48hrs of receiving your application.

While you wait for us to get back to you, please engage with us:

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