About the Digital Trade Show

2020 sees SA Fashion Online participate that the SA Fashion Week Trade Show.

Since the change of our business model and the rebrand, SA Fashion Online be launching the Digital Trade Show in partnership with SA Fashion Week where buyers can place their wholesale orders online.

An integral part of building the industry includes making platforms available for South African Brands that support improved business-to-business opportunities for our creative fashion industry, similar to that of our international counterparts. The SA Fashion Week’s Trade Show is the premier fashion event, exhibiting ladies and menswear contemporary designer collections, jewellery, footwear, and accessories.

Now, more than ever, buyers are looking for something new and fresh to attract their customers.

It offers a broad spectrum of the various designers’ pricing, optimising the buyers’ purchasing power and boutique owners’ attendance. The exhibiting brands are carefully curated and are retail ready with sound business processes in place, which will enable them to deliver according to order.


Who is for?

  • Fashion designers
  • Jewellery designers
  • Footwear
  • Accessories
  • Activewear
  • CMT
  • Clothing Manufacturers
  • Textile Manufacturers
  • Suppliers

Key Benefits

  • The ultimate 3-day showroom opportunity
  • A prime position to sell and forge relationships with independent boutiques, department and online stores
  • Key retailers attending include Zando, Superbalist, The Space
  • An order writing platform
  • Meet buyers and media attending the trade event
  • Form strong partnerships with media, associations, boutiques, and other retailers
  • Visibility through a bold, multichannel marketing and engagement campaign from SA Fashion Week
  • Tap into a new platform for visibility
  • Guaranteed recognition from independent boutiques, department stores, online stores, and key media
  • Meet in person with buyers, media, agents, stylists, marketing/PR, etc
  • You don’t have to man your stand. We organise it for you. More detail to be discussed in the reply
BONUS You have free access to the SA Fashion Online Digital Trade Show until March 2021 to give the buyers an opportunity to replenish their orders with ease.

What you can look forward to

  • Beautifully designed exhibition space
  • Exclusive Champagne Opening for top visitors
  • 3 days of business opportunities
  • 80 top SA designers and industry representatives

If you’d like to scale your business and learn more about the opportunity, fill in your detail to apply.

We’ll be in touch with you within 48hrs of receiving your application.

While you wait for us to get back to you, please engage with us:

Buyers and Industry

Why Visit?

  • 50 ready-to-wear collections at your doorstep
  • Compatible price points
  • Meet the face behind the label
  • View, touch and feel the Collections
  • Place your orders immediately
  • Set up an appointment to view the collections separately
  • Tap into the fashion community
  • Competitive research
  • Gain knowledge of, and exposure to new trends, products, and resources
  • Source high end-products for editorials and shoots
  • Gain access to exhibiting brands and companies
  • Meet new industry suppliers
  • Evaluate products and suppliers
  • Compare and discuss specific issues, features, prices, and conditions
  • Have access to the Digital Trade Show until March 2021 to place replenishment orders.

Who Can Visit?

  • Boutique owners
  • Retail buyers
  • Media
  • Agents
  • Stylists
  • Marketing and PR
  • Manufacturer
  • Consultancies
  • Fashion Students

For access to South African Designers who have serious businesses and are ready to scale their business register your store to register.

We’ll be in touch with you with the next steps

While you wait for us to get back to you, please engage with us:

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