JJ Schoeman graduated from fashion school in 1985 and worked from home through the 90’s, designing daywear and glamorous eveningwear. In the past thirty three (33) years, JJ has dressed hundreds of South African & International personalities for high profile Red Carpet events, these personalities include: Edith Venter, Abigail Kubeka, Kanyi Mbau, Yvonne Chaka Chaka, Michaella Russell, Bonang Matheba, Kim Jayde, Bontle Modiselle, Kelsey Eagan, Jackson Mthembu, Mrs. Julia Morley and even our Miss World -Rolene Strauss.
He serves as a Director on the Gauteng Fashion Council, which strives to develop young designers in Gauteng. His label has showcased in many shows worldwide –including South African Fashion Week, New York International Couture Fashion Week & Mauritius Fashion Week to name a few.
Apart from his fashion interests, JJ has also designed & constructed garments for a memorable list of local theatrical productions including The Rocky Horror Show, Girl Talk, Rumba in the Jungle, Broadway Babes, New York State of Mind and “Vere”.
This well respected South African designer has been on the forefront in shaping the fashion industry in the past three decades, a veteran in conceptualizing local African Designs that have graced the streets of International cities and dressing some of the world’s most beautiful woman.