“Inspire Creativity” is the aesthetic of designer Michael Reid’s Xavier Sadan South Africa label – an innovative mix of clean design elements and unique construction methods which he sees as a distinctive blend of art and design.
Created for bold, multi-faceted women and men who are united by a love of creativity, the collection is unisex although rooted in menswear. Each piece is an experience that explores the area between soft masculinity and strong femininity. Referencing the adaptability of the Lego and Transformer toys from his childhood, removable, interchangeable pockets encourage the user to interact with clothes, while the textures and colour palette are inspired by the classic menswear pieces in his father’s closet.

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