LALALUXXE was established in 2018 as an opportunity to support local South African Industry to purchase their favourite seasonal designer looks straight off the ramp at the South African Fashion Week’ seasonal collection.

Since then, the brand has evolved to SA Fashion Online is a retail platform as a brand that clearly communicates its purpose and taken on a different format that is better recognised as a platform where local design is celebrated by affording designers a platform to list their collections in order to enable small design business owners to build their scale their businesses; as well as a platform where South African fashion lovers and consumers are able to support and buy local design. SA Fashion Online will also branch out into wholesale buying to assist our South African design business owners to supply retail stores and in doing so increase their business revenue.

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